Geoff Heddle joins the Hyperoptic Team as Director of Product

Hyperoptic, the UK's leading alternative full fibre broadband provider, is delighted to announce the appointment of Geoff Heddle as its Director of Product. This strategic hire reflects Hyperoptic's ongoing commitment to delivering the best customer experience through innovative, market-leading solutions.

In his new role, Geoff will lead Product Management & Design, focusing on enhancing the end-to-end customer experience. He will shape the product strategy to ensure Hyperoptic stays ahead of the curve, continuing to meet the evolving needs of its customers and continue its journey towards becoming UK's most loved broadband provider.

With over 15 years of experience in Product Management and Digital Transformation, Geoff joins Hyperoptic at a time of rapid growth and development. His leadership will ensure that Hyperoptic remains at the forefront of broadband innovation, delivering on the company's vision to transform broadband delivery across the UK.

"I'm excited to join Hyperoptic at such an important time," said Geoff. "The company has a clear vision and a culture of innovation, and I'm looking forward to leading the team in delivering world-class broadband solutions that set new industry standards."

Lutfu Kitapci, Chief Customer Officer & MD ISP at Hyperoptic added: "Geoff is another great hire for the team. His expertise in product design and management will play a key role as we continue to push the boundaries of broadband innovation, delivering the best possible experience for our customers."