Hyperoptic gives its customers the Freedom to Forget broadband worries with latest marketing campaign

Hyperoptic, the UK’s leading alternative full fibre broadband provider, has launched its latest marketing campaign, cementing its commitment to unparalleled customer experience. Building on the momentum of its brand refresh last year, Hyperoptic looks to propel the next stage of their In Your Corner brand campaign.

The campaign, distributed through television, online media, and across broader marketing channels, is designed to amplify brand awareness, enhance consumer consideration, and increase Hyperoptic’s share of search within the competitive broadband market.

The ads aim to give customers ‘the freedom to forget’ their broadband worries and switch to Hyperoptic, ensuring that bad broadband does not affect life’s everyday moments, no matter how big or small.

The new campaign is launched as Hyperoptic continues to prove its dedication to its customers, receiving recognition as a Great Value Broadband Provider by customer champion Which? earlier in the year, and being recently named one of the Best Broadband Providers by the Independent Advisor.

The latest iteration of the In Your Corner campaign is specifically crafted to free broadband users from the distractions that substandard service and poor customer support might create, allowing them to focus on the things in life that really matter. Hyperoptic is committed to setting a new industry standard, offering a superior alternative and highlighting the stark contrast between their exceptional service and the typical broadband experience.

Lutfu Kitapci, Hyperoptic’s Chief Customer Officer, said: “Following on from our previous campaign, where we helped consumers break free from common gripes such as mid-contract price hikes, we are continuing to demonstrate that we are in their corner through our latest campaign ‘Freedom to Forget’.

We have worked hard to achieve recognition to substantiate our values of providing broadband that’s in your corner, which is evidenced by our accolades from Which? as Great Value Broadband provider and our excellent rating on Trustpilot. No one should worry about their broadband woes, especially during their big moments. By switching to Hyperoptic, consumers can experience a fair, reliable service that simply works.”

With their latest campaign, Hyperoptic reaffirms its dedication to customer satisfaction and its vision of transforming the broadband landscape in the UK.