Hyperoptic pioneers seamless switching

10 August 2020 London: Hyperoptic, the UK’s largest Gigabit full fibre provider, has today launched a new switching service, which will help consumers that are locked into competitor contracts seamlessly switch across. Consumers who are still in contract with another provider can order Hyperoptic and defer the service and cost for up to three months. They will pay nothing until their service goes live – then all packages come with a 30-day satisfaction period and are backed with a price match guarantee.

According to uSwitch, consumers generally have to wait two weeks before a new broadband service goes live. This downtime is highly inconvenient for many Brits, who rely on their connectivity to work, shop and socialise. Internet usage has also risen during the Covid-19 pandemic, with Ofcom’s annual Online Nation report revealing that UK adults are now spending more than a quarter of their waking day online, four hours, the highest on record.

Unlike many competitors, Hyperoptic installs services six days a week and appointments can be scheduled for as early as the next day if there is availability. Hyperoptic is committed to setting the bar with consumer-centric products and services. It pioneered the shift to full fibre broadband infrastructure, which enables hyperfast speeds of 1,000Mbps – over 14x faster than the UK average. It was also the first broadband company to offer rolling contracts, which enables true flexibility for users with short term broadband requirements. Its fast and flexible packages are backed up with a 5* TrustPilot ranking, which is significantly higher than the industry incumbents.

Charles Davies, MD ISP, Hyperoptic: “We have launched this switching service to address a big customer pain point. By getting our service up and running concurrently, consumers have a new level of flexibility as well as the comfort and reassurance of knowing that there will be no downtime when their current contract finishes. This means they can live their online lives without any interruption.

“It is estimated that 8.8 million home broadband customers in the UK are out of contract, which means they only have to give 30 days-notice to their current supplier. Millions more just have a few months left to wait out. Our new switching service gives them an opportunity to easily switch across and enjoy the gold standard of connectivity, without being a penny out of pocket.”