One Touch Switching
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One Touch Switching
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One Touch Switch is a switching regulation brought in by Ofcom, the regulator for UK communications industries. It’s designed to make changing broadband or home phone providers easy and hassle-free for the consumer. Crucially, it is about making the public aware of the options they have available and giving them back the power to make an informed choice.
According to Ofcom, open and transparent switching should motivate people to evaluate the supplier they currently have and decide if they’re right for them. This requirement would mean broadband and landline customers only need to contact their new provider when they switch, rather than needing to notify the old one too.
Below we delve into exactly what One Touch Switch is, how it can revolutionise changing broadband providers, and what that means for you.
Discussions about a new and fairer way to change broadband and landline providers began in September 2019. Ofcom approached the industry to develop a switching process that would abide by new European consumer protection rules.
In late 2019, Ofcom began publicly consulting about introducing these new rules, and by February 2021, after reviewing various options, they confirmed their preferred approach would be One Touch Switch. This was announced as their final decision publicly in September 2021.
The deadline to implement these changes was set for April 2023, giving companies involved enough time to make the significant changes required. The One Touch Switching Company (TOTSCo) was then established in June 2022 to help deliver the switching process.
Unfortunately, some providers were unable to meet the implementation deadline, which pushed back the launch of One Touch Switch to 12th September 2024. However, some switching rules were still implemented in the meantime, including requiring mobile providers to give better information to customers when they want to switch. For instance, telling them about the impact the change may have on other services they have with the provider in question.
The changes also make it easier to keep their phone number when they change mobile or landline providers. The new rules state that customers can request to retain their old number for free if the request takes place within a month after they cancel their old service.
Ofcom’s research found that 41% of people were put off switching because it meant having to contact more than one provider. One Touch broadband switching solves this problem. With this regulation, switching broadband or landline providers is a matter of:
Your new provider sorts out the rest.
It encompasses all broadband users, including those using cable and full fibre. For customers, this means that even switching between different technologies is straightforward. It means One Touch Switch is available between Openreach and CityFibre providers or from Virgin Media’s cable network to Hyperoptic.
Once you have contacted your new provider, you’ll automatically receive any important switching information you need from your current provider, including any early termination charges and the final bill. You’ll then receive a new contract and be required to consent to the switch. Ideally, this switch will happen over one day and the old service will cease.
While the broadband industry struggled to keep up with the regulation outlined by Ofcom, Hyperoptic made changes to make switching more effortless for the consumer in the meantime, with the Switch Now offer. This allows you to switch to Hyperoptic while still in contract with your previous provider.
However, it also gives you up to nine months of free service while you wait for your current contract to end. You’ll still need to contact your previous provider when the contract term ends, but because you’ll already be set up with Hyperoptic, it will only require a single phone call.
One Touch Switch is an important step in improving the customer’s broadband journey. This regulation addresses the main complaints people had surrounding changing providers. These included:
By making the process easier, customers can have more confidence when looking for better deals elsewhere, knowing that it will be easy to change if they find a good one.
To make it easier, we’ve outlined all the ways you can switch, depending on your circumstances.
It should be noted that Ofcom rules state that you can leave your current provider without any early termination charges if you haven’t received the speeds promised when you signed your contract.
One Touch broadband switching aims to make the entire switching process easier for consumers – an ethos Hyperoptic stands behind. With our competitive home broadband price plans and customer-focused switching process, you can be sure you’re getting the best deal. Avoid mid-contract price hikes, experience our hyperfast speeds while still in contract, and enjoy gold-standard customer service – switch to Hyperoptic today.